Area Insights
Therapy practice market data for California 90044
ZIP 90044 in California scores 59 out of 100 (Moderate Opportunity) for starting or growing a therapy practice. The area has 94,830 residents, 88% of them insured, and 94 registered therapists. Medicare pays $167.26 for a 60-minute therapy session here.
Opportunity score
59/100
Population
94,830
Median income
$53,302
Insured residents
87.7%
Therapists
94
Therapists per 10K
9.9
Medicare 90837
$167.26
HPSA status
Designated
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 90044?
Of 94,830 residents in 90044, 23.0% hold employer-based coverage, 48.5% are covered by Medicaid, 4.6% by Medicare, 1.8% buy marketplace plans, and 12.3% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 23.0% |
| Medicaid | 48.5% |
| Medicare | 4.6% |
| Marketplace | 1.8% |
| Uninsured | 12.3% |
How many therapists already practice in 90044?
The National Plan and Provider Enumeration System (NPPES) lists 106 behavioral health providers in 90044: 94 therapists, 9 psychologists, and 3 psychiatrists. That is 9.9 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 90044?
Medicare's Physician Fee Schedule for the REST OF CALIFORNIA locality pays $167.26 for a 60-minute psychotherapy session (CPT code 90837), $114.00 for a 45-minute session (90834), and $173.84 for an initial diagnostic evaluation (90791). County-level locality data was not available for this ZIP, so these are the state default locality amounts.
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $173.84 |
| 90834 | 45-minute psychotherapy | $114.00 |
| 90837 | 60-minute psychotherapy | $167.26 |
| 90847 | Family therapy (patient present) | $108.62 |
| 90853 | Group psychotherapy | $30.37 |
Is 90044 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. 90044 carries a ZIP-confirmed mental health designation, so those incentives apply here.
Nearby ZIPs that score higher
Go deeper on 90044
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 90044.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:37:45.758Z.