Area Insights
Therapy practice market data for California 90011
ZIP 90011 in California scores 60 out of 100 (Moderate Opportunity) for starting or growing a therapy practice. The area has 100,113 residents, 84% of them insured, and 194 registered therapists. Medicare pays $167.26 for a 60-minute therapy session here.
Opportunity score
60/100
Population
100,113
Median income
$59,017
Insured residents
83.9%
Therapists
194
Therapists per 10K
19.4
Medicare 90837
$167.26
HPSA status
Designated
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 90011?
Of 100,113 residents in 90011, 17.2% hold employer-based coverage, 53.5% are covered by Medicaid, 4.6% by Medicare, 2.6% buy marketplace plans, and 16.1% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 17.2% |
| Medicaid | 53.5% |
| Medicare | 4.6% |
| Marketplace | 2.6% |
| Uninsured | 16.1% |
How many therapists already practice in 90011?
The National Plan and Provider Enumeration System (NPPES) lists 222 behavioral health providers in 90011: 194 therapists, 8 psychologists, and 20 psychiatrists. That is 19.4 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 90011?
Medicare's Physician Fee Schedule for the REST OF CALIFORNIA locality pays $167.26 for a 60-minute psychotherapy session (CPT code 90837), $114.00 for a 45-minute session (90834), and $173.84 for an initial diagnostic evaluation (90791). County-level locality data was not available for this ZIP, so these are the state default locality amounts.
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $173.84 |
| 90834 | 45-minute psychotherapy | $114.00 |
| 90837 | 60-minute psychotherapy | $167.26 |
| 90847 | Family therapy (patient present) | $108.62 |
| 90853 | Group psychotherapy | $30.37 |
Is 90011 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. 90011 carries a ZIP-confirmed mental health designation, so those incentives apply here.
Go deeper on 90011
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 90011.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:37:41.791Z.