Area Insights
Therapy practice market data for Nevada 89108
ZIP 89108 in Nevada scores 53 out of 100 (Watchlist) for starting or growing a therapy practice. The area has 72,814 residents, 79% of them insured, and 98 registered therapists. Medicare pays $161.68 for a 60-minute therapy session here.
Opportunity score
53/100
Population
72,814
Median income
$59,449
Insured residents
79.4%
Therapists
98
Therapists per 10K
13.5
Medicare 90837
$161.68
HPSA status
Possible
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 89108?
Of 72,814 residents in 89108, 33.5% hold employer-based coverage, 17.7% are covered by Medicaid, 8.8% by Medicare, 4.2% buy marketplace plans, and 20.6% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 33.5% |
| Medicaid | 17.7% |
| Medicare | 8.8% |
| Marketplace | 4.2% |
| Uninsured | 20.6% |
How many therapists already practice in 89108?
The National Plan and Provider Enumeration System (NPPES) lists 105 behavioral health providers in 89108: 98 therapists, 6 psychologists, and 1 psychiatrists. That is 13.5 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 89108?
Medicare's Physician Fee Schedule for the NEVADA** locality pays $161.68 for a 60-minute psychotherapy session (CPT code 90837), $110.23 for a 45-minute session (90834), and $167.83 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $167.83 |
| 90834 | 45-minute psychotherapy | $110.23 |
| 90837 | 60-minute psychotherapy | $161.68 |
| 90847 | Family therapy (patient present) | $106.01 |
| 90853 | Group psychotherapy | $29.39 |
Is 89108 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. A county-level designation exists in this county, but local provider density makes qualification at addresses in 89108 unlikely. Verify with HRSA if the incentives matter to your plan.
Nearby ZIPs that score higher
Go deeper on 89108
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 89108.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:37:18.733Z.