Area Insights
Therapy practice market data for Nevada 89002
ZIP 89002 in Nevada scores 73 out of 100 (Moderate Opportunity) for starting or growing a therapy practice. The area has 37,664 residents, 94% of them insured, and 10 registered therapists. Medicare pays $161.68 for a 60-minute therapy session here.
Opportunity score
73/100
Population
37,664
Median income
$105,471
Insured residents
93.9%
Therapists
10
Therapists per 10K
2.7
Medicare 90837
$161.68
HPSA status
Designated
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 89002?
Of 37,664 residents in 89002, 54.2% hold employer-based coverage, 11.6% are covered by Medicaid, 11.8% by Medicare, 5.5% buy marketplace plans, and 6.1% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 54.2% |
| Medicaid | 11.6% |
| Medicare | 11.8% |
| Marketplace | 5.5% |
| Uninsured | 6.1% |
How many therapists already practice in 89002?
The National Plan and Provider Enumeration System (NPPES) lists 11 behavioral health providers in 89002: 10 therapists, 1 psychologists, and 0 psychiatrists. That is 2.7 therapists per 10,000 residents, which reads as balanced supply for a market this size.
What does Medicare pay for therapy in 89002?
Medicare's Physician Fee Schedule for the NEVADA** locality pays $161.68 for a 60-minute psychotherapy session (CPT code 90837), $110.23 for a 45-minute session (90834), and $167.83 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $167.83 |
| 90834 | 45-minute psychotherapy | $110.23 |
| 90837 | 60-minute psychotherapy | $161.68 |
| 90847 | Family therapy (patient present) | $106.01 |
| 90853 | Group psychotherapy | $29.39 |
Is 89002 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. 89002 carries a ZIP-confirmed mental health designation, so those incentives apply here.
Go deeper on 89002
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 89002.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:37:11.340Z.