Area Insights
Therapy practice market data for California 94112
ZIP 94112 in California scores 57 out of 100 (Moderate Opportunity) for starting or growing a therapy practice. The area has 79,277 residents, 95% of them insured, and 105 registered therapists. Medicare pays $172.69 for a 60-minute therapy session here.
Opportunity score
57/100
Population
79,277
Median income
$135,119
Insured residents
95.4%
Therapists
105
Therapists per 10K
13.2
Medicare 90837
$172.69
HPSA status
Not designated
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 94112?
Of 79,277 residents in 94112, 51.4% hold employer-based coverage, 15.7% are covered by Medicaid, 10.1% by Medicare, 6.1% buy marketplace plans, and 4.6% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 51.4% |
| Medicaid | 15.7% |
| Medicare | 10.1% |
| Marketplace | 6.1% |
| Uninsured | 4.6% |
How many therapists already practice in 94112?
The National Plan and Provider Enumeration System (NPPES) lists 134 behavioral health providers in 94112: 105 therapists, 16 psychologists, and 13 psychiatrists. That is 13.2 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 94112?
Medicare's Physician Fee Schedule for the REST OF CALIFORNIA locality pays $172.69 for a 60-minute psychotherapy session (CPT code 90837), $117.70 for a 45-minute session (90834), and $179.49 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $179.49 |
| 90834 | 45-minute psychotherapy | $117.70 |
| 90837 | 60-minute psychotherapy | $172.69 |
| 90847 | Family therapy (patient present) | $112.15 |
| 90853 | Group psychotherapy | $31.36 |
Is 94112 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. 94112 carries no federal shortage designation, so the HPSA incentives do not apply here.
Go deeper on 94112
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 94112.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:40:14.700Z.