Area Insights
Therapy practice market data for California 90201
ZIP 90201 in California scores 60 out of 100 (Moderate Opportunity) for starting or growing a therapy practice. The area has 92,763 residents, 85% of them insured, and 59 registered therapists. Medicare pays $167.26 for a 60-minute therapy session here.
Opportunity score
60/100
Population
92,763
Median income
$60,927
Insured residents
85.1%
Therapists
59
Therapists per 10K
6.4
Medicare 90837
$167.26
HPSA status
Designated
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 90201?
Of 92,763 residents in 90201, 23.9% hold employer-based coverage, 45.2% are covered by Medicaid, 4.3% by Medicare, 2.9% buy marketplace plans, and 14.9% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 23.9% |
| Medicaid | 45.2% |
| Medicare | 4.3% |
| Marketplace | 2.9% |
| Uninsured | 14.9% |
How many therapists already practice in 90201?
The National Plan and Provider Enumeration System (NPPES) lists 63 behavioral health providers in 90201: 59 therapists, 4 psychologists, and 0 psychiatrists. That is 6.4 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 90201?
Medicare's Physician Fee Schedule for the REST OF CALIFORNIA locality pays $167.26 for a 60-minute psychotherapy session (CPT code 90837), $114.00 for a 45-minute session (90834), and $173.84 for an initial diagnostic evaluation (90791). County-level locality data was not available for this ZIP, so these are the state default locality amounts.
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $173.84 |
| 90834 | 45-minute psychotherapy | $114.00 |
| 90837 | 60-minute psychotherapy | $167.26 |
| 90847 | Family therapy (patient present) | $108.62 |
| 90853 | Group psychotherapy | $30.37 |
Is 90201 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. 90201 carries a ZIP-confirmed mental health designation, so those incentives apply here.
Go deeper on 90201
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 90201.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:37:50.062Z.