Area Insights
Therapy practice market data for Texas 79936
ZIP 79936 in Texas scores 48 out of 100 (Watchlist) for starting or growing a therapy practice. The area has 102,991 residents, 83% of them insured, and 133 registered therapists. Medicare pays $159.71 for a 60-minute therapy session here.
Opportunity score
48/100
Population
102,991
Median income
$67,198
Insured residents
82.6%
Therapists
133
Therapists per 10K
12.9
Medicare 90837
$159.71
HPSA status
Possible
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 79936?
Of 102,991 residents in 79936, 37.3% hold employer-based coverage, 15.0% are covered by Medicaid, 8.4% by Medicare, 7.4% buy marketplace plans, and 17.4% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 37.3% |
| Medicaid | 15.0% |
| Medicare | 8.4% |
| Marketplace | 7.4% |
| Uninsured | 17.4% |
How many therapists already practice in 79936?
The National Plan and Provider Enumeration System (NPPES) lists 149 behavioral health providers in 79936: 133 therapists, 11 psychologists, and 5 psychiatrists. That is 12.9 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 79936?
Medicare's Physician Fee Schedule for the REST OF TEXAS locality pays $159.71 for a 60-minute psychotherapy session (CPT code 90837), $108.88 for a 45-minute session (90834), and $165.64 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $165.64 |
| 90834 | 45-minute psychotherapy | $108.88 |
| 90837 | 60-minute psychotherapy | $159.71 |
| 90847 | Family therapy (patient present) | $105.39 |
| 90853 | Group psychotherapy | $29.03 |
Is 79936 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. A county-level designation exists in this county, but local provider density makes qualification at addresses in 79936 unlikely. Verify with HRSA if the incentives matter to your plan.
Nearby ZIPs that score higher
Go deeper on 79936
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 79936.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-15T00:20:00.933Z.