Area Insights
Therapy practice market data for Florida 32210
ZIP 32210 in Florida scores 54 out of 100 (Watchlist) for starting or growing a therapy practice. The area has 65,729 residents, 87% of them insured, and 126 registered therapists. Medicare pays $160.37 for a 60-minute therapy session here.
Opportunity score
54/100
Population
65,729
Median income
$61,050
Insured residents
86.6%
Therapists
126
Therapists per 10K
19.2
Medicare 90837
$160.37
HPSA status
Possible
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 32210?
Of 65,729 residents in 32210, 35.7% hold employer-based coverage, 20.4% are covered by Medicaid, 7.5% by Medicare, 7.1% buy marketplace plans, and 13.4% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 35.7% |
| Medicaid | 20.4% |
| Medicare | 7.5% |
| Marketplace | 7.1% |
| Uninsured | 13.4% |
How many therapists already practice in 32210?
The National Plan and Provider Enumeration System (NPPES) lists 133 behavioral health providers in 32210: 126 therapists, 3 psychologists, and 4 psychiatrists. That is 19.2 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 32210?
Medicare's Physician Fee Schedule for the REST OF FLORIDA locality pays $160.37 for a 60-minute psychotherapy session (CPT code 90837), $109.46 for a 45-minute session (90834), and $166.33 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $166.33 |
| 90834 | 45-minute psychotherapy | $109.46 |
| 90837 | 60-minute psychotherapy | $160.37 |
| 90847 | Family therapy (patient present) | $105.86 |
| 90853 | Group psychotherapy | $29.27 |
Is 32210 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. A county-level designation exists in this county, but local provider density makes qualification at addresses in 32210 unlikely. Verify with HRSA if the incentives matter to your plan.
Nearby ZIPs that score higher
Go deeper on 32210
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 32210.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-14T23:29:12.619Z.