Area Insights
Therapy practice market data for North Carolina 27610
ZIP 27610 in North Carolina scores 48 out of 100 (Watchlist) for starting or growing a therapy practice. The area has 81,419 residents, 83% of them insured, and 401 registered therapists. Medicare pays $158.92 for a 60-minute therapy session here.
Opportunity score
48/100
Population
81,419
Median income
$67,932
Insured residents
83.3%
Therapists
401
Therapists per 10K
49.3
Medicare 90837
$158.92
HPSA status
Possible
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 27610?
Of 81,419 residents in 27610, 36.8% hold employer-based coverage, 21.4% are covered by Medicaid, 8.3% by Medicare, 6.1% buy marketplace plans, and 16.7% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 36.8% |
| Medicaid | 21.4% |
| Medicare | 8.3% |
| Marketplace | 6.1% |
| Uninsured | 16.7% |
How many therapists already practice in 27610?
The National Plan and Provider Enumeration System (NPPES) lists 477 behavioral health providers in 27610: 401 therapists, 34 psychologists, and 42 psychiatrists. That is 49.3 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 27610?
Medicare's Physician Fee Schedule for the NORTH CAROLINA locality pays $158.92 for a 60-minute psychotherapy session (CPT code 90837), $108.28 for a 45-minute session (90834), and $164.78 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $164.78 |
| 90834 | 45-minute psychotherapy | $108.28 |
| 90837 | 60-minute psychotherapy | $158.92 |
| 90847 | Family therapy (patient present) | $105.01 |
| 90853 | Group psychotherapy | $28.82 |
Is 27610 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. A county-level designation exists in this county, but local provider density makes qualification at addresses in 27610 unlikely. Verify with HRSA if the incentives matter to your plan.
Nearby ZIPs that score higher
Go deeper on 27610
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 27610.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-14T23:24:09.896Z.